DISCLAIMER: I read a great quote recently and forgot to bookmark it. I really wanted to use it in this post but I cannot find it, so I will paraphrase it. If you know the source, please let me know so I can credit it. It is not my quote, I just want to make that clear.
The quote in question was regarding social media and in particular, when strategists tell their clients to give away their ideas and processes. Many times the client freaks out and thinks they will go out of business if they do that. The quote—which was the perfect response—was roughly, “Giving you a list of ingredients won’t make you a master chef.”
Love it. Decided to add some other variations we can use.
- Learning how the ancient Egyptians built the pyramids doesn’t mean you can (or will) ever build one.
- Licensing Photoshop does not make you a professional retoucher; it means you pay Adobe.
- Writing a blog doesn’t make you a thought leader; it makes you a blogger.
- Purchasing a synthesizer will not turn you into a musician.
- Owning a Mac does not automatically make you a better designer.
- And finally, calling yourself a social media guru does not make you one. Please let the public decide if you are a guru, and if they do, tell them you prefer not to use that term. It’s inaccurate and disparaging to actual (spiritual) gurus who’ve spent decades practicing their discipline.