TEDxDetroit Created in the spirit of TED’s mission, “ideas worth spreading,” the TEDx program is designed to give communities, organizations and people the opportunity to stimulate dialogue through TED-like experiences at the local level. TEDx events are fully planned and coördinated independently, on a community-by-community basis. TEDxDetroit, now in its fourth year, is one of the area’s most talked about conference.
Based on the success of Brand Camp U, TEDxDetroit hired Dave Linabury, LLC to handle their social media production. This included getting a team together quickly (we were given less than a week’s notice) and handling the technical and execution of their social media production.
Related Case Studies: Brand Camp U
BRAND CAMP UNIVERSITY (BCU) was founded in 2008 by personal brand strategist Hajj Flemings, who saw the need to help people manage their identity on the social web in a changing globally marketplace. Brand Camp started out as a local Detroit-based conference and has attracted attendees from 16-different states. Brand Camp has become one of the hottest and most influential conferences for entrepreneurs, small businesses and startups to attend.
Because of their rising popularity, Brand Camp decided to up their game on their social media presence at the events. Hajj hired Dave Linabury, LLC to handle all aspects of his social media production—from organizing the team to creating support materials to the on-site execution and subsequent measurement.
“I highly recommend Dave Linabury, LLC as a Social Media Producer. He recently managed and executed the social media strategy for Brand Camp. The results? We trended #1 in the City of Detroit and State of Michigan beating out the Detroit Tigers during their the World Series. He produced tangible real-world results!”
—Brand Camp U Founder, Hajj Flemings
Related Case Studies: TEDxDetroit
I am a subscriber to Adobe’s wonderful Creative Cloud service. If you’re not familiar with it, it’s like a furniture rental place—except you’re renting software. For $14.95/month you can have any app they make. For $49.95, any five apps they make. You get free updates and space to store files online (which seems to be everyone’s offering lately).
Now the bug I am about to describe may or may not be Adobe’s fault. It may be Apple’s and I haven’t tried this on a PC yet, but I suspect the result will be the same. If on your Mac, and you choose:
System Preferences > Language & Text > Region > United States
Then Creative Cloud will do what it’s supposed to do. Give you your chosen software in English. If however, you choose:
System Preferences > Language & Text > Region > United States (Computer)
You will be given a Brazilian version (Portuguese). I have no idea why. It changes the Adobe Application Manager to Portuguese and any apps you download will be Brazilian versions with no English backup.
Region Choice: United States. Right below it is United States (computer). Use only if necessary.
So make sure you do not choose United States (Computer) as your region, but should your job must that region, there is a workaround.
- Launch the Adobe Application Manager
- At the top left, you’ll see your name with a triangle.
- Click the triangle to display the Preferences menu.
- Change the language to English (North America). You may need to scroll up to find it.
Preference: English language.
You’ll see that the language has saved, but the menus and buttons are still in Portuguese. Don’t panic. Just quit the app. Reboot your Mac. All is well now.