| When You Say… | All I hear is… |
|---|---|
| "We’re the leading social media app developer…" | "We’ve weaseled into large client meetings, but have yet to bag one" |
| "We’re market leaders in social media ROI" | "We just figured out what ROI stands for from an article in Mashable" |
| "We’re looking to expand our horizons…" | "You have money I want to spend" |
| "We’d like to further our relationship with your company" | "We’ve never met" |
| "Please look over our attached PDF of case studies" | "I’m too lazy to call and explain them" |
| "Your calendar seems to be busy these days!" | "Your admin thought I was a douchebag and hung up on me" |
| "I’m considered a social media guru by my peers" | "I’m considered a social media guru by my Mom and the guys I drink beer with" |
| "Our companies have a unique synergy…" | "You have money I want to spend" |
| "I have followed your career and am quite impressed" | "I found you randomly on LinkedIn" |
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