Case Study: Brand Camp U

Brand Camp UniversityBRAND CAMP UNIVERSITY (BCU) was founded in 2008 by personal brand strategist Hajj Flemings, who saw the need to help people manage their identity on the social web in a changing globally marketplace. Brand Camp started out as a local Detroit-based conference and has attracted attendees from 16-different states. Brand Camp has become one of the hottest and most influential conferences for entrepreneurs, small businesses and startups to attend.

Because of their rising popularity, Brand Camp decided to up their game on their social media presence at the events. Hajj hired Dave Linabury, LLC to handle all aspects of his social media production—from organizing the team to creating support materials to the on-site execution and subsequent measurement.

RESULTS:
Brand Camp Case Study Results infographic

“I highly recommend Dave Linabury, LLC as a Social Media Producer. He recently managed and executed the social media strategy for Brand Camp. The results? We trended #1 in the City of Detroit and State of Michigan beating out the Detroit Tigers during their the World Series. He produced tangible real-world results!”
—Brand Camp U Founder, Hajj Flemings

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By Dave Linabury

I am a branding strategist and digital miscreant. I have consulted for CEOs, CMOs, universities and conferences all over the world. I teach, drink coffee, read a lot and miss the '80s. I am the Director of Strategy for Element5.

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