Case Study: TEDxDetroit

TEDxDetroit Created in the spirit of TED’s mission, “ideas worth spreading,” the TEDx program is designed to give communities, organizations and people the opportunity to stimulate dialogue through TED-like experiences at the local level. TEDx events are fully planned and coördinated independently, on a community-by-community basis. TEDxDetroit, now in its fourth year, is one of the area’s most talked about conference.

Based on the success of Brand Camp U, TEDxDetroit hired Dave Linabury, LLC to handle their social media production. This included getting a team together quickly (we were given less than a week’s notice) and handling the technical and execution of their social media production.

Case-Study TEDxDetroit 2012

Related Case Studies: Brand Camp U

By Dave Linabury

I am a branding strategist and digital miscreant. I have consulted for CEOs, CMOs, universities and conferences all over the world. I teach, drink coffee, read a lot and miss the '80s. I am the Director of Strategy for Element5.

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