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How to keep customers loyal
Korg is a synthesizer/effects pedal company that’s been around for decades. While they’ve always had great products, they never got the media attention of Roland or Moog. But that’s been changing fast. Korg has been killing the competition lately with great digital products and brilliant marketing ideas. Last year, they put out the iElectribe, a […]
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Anatomy of a Tweet
This post was originally written for Campbell Ewald. “But I can’t say anything of value in only 140 characters.” Then you cannot write. I suggest you study billboards or Web banners. Master brevity and a few simple concepts and you’ll have no trouble fitting vast concepts into a tweet. Do a search for “What makes […]
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