Posts & Publications

  • You call that an ironing board?

    Chris Brogan’s recent post on flying tips got me thinking on my own experiences as a frequent traveler. It may seem glamorous to the outsider to fly around the country speaking to CMOs and CEOs about social media—and it can be—but you are only seeing part of the story—the fun part. The traveling itself can…

  • Dear Foursquare,

    Dear Foursquare, I’ve been seeing someone else. I know. I know. We had such a good run together. But it’s just not working out anymore. You’re just… how do I say this politely? Unstable. I want to go places and you take forever to get ready. Your locations load like black strap molasses and frequently…

  • How to keep customers loyal

    How to keep customers loyal

    Korg is a synthesizer/effects pedal company that’s been around for decades. While they’ve always had great products, they never got the media attention of Roland or Moog. But that’s been changing fast. Korg has been killing the competition lately with great digital products and brilliant marketing ideas. Last year, they put out the iElectribe, a…

  • Anatomy of a Tweet

    This post was originally written for Campbell Ewald. “But I can’t say anything of value in only 140 characters.” Then you cannot write. I suggest you study billboards or Web banners. Master brevity and a few simple concepts and you’ll have no trouble fitting vast concepts into a tweet. Do a search for “What makes…

  • Social Media Infographics

    There’s a ton of social media infographics out there. It seems like you can’t swing a dead cat without hitting a new one every day. That said, I was honored to find that one of my infographics made the list of Top 20 Social Media Statistics Infographics, compiled by the fine folks at Graphics.MS. (Mine…

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