Generally, when I attend conferences, I learn nothing new. Part of this is me being a seasoned professional nearing 25 years in digital, part is the enormous number of books I read, and part is due to me being a conference speaker as well. I’ve been fortunate enough to see so many other speakers that I usually know what they will talk about.
Deliberating deluding the public through shady advertising practices is one of the reasons advertising is consistently one of the least respected industries. False Arrow Image Galleries are Black Hat One online tactic that I find particularly disturbing is the use of false image gallery arrows. Most meme and viral sites now have image galleries of… Continue reading False Arrow Image Galleries are Black Hat
“What kind of presentation was that? I’m not seeing what I’m looking for. This entire meeting was a waste of my time.” Have a client like that? Relax, you’re not alone. Everyone has a tough client at one point in their career that the entire team dreads meeting with. Although… there is always one person… Continue reading 5 Things You Can Do to Win Over a Tough Client
Hi Vendors! I love meeting vendors and startup founders. I really do. But (most of) you haven’t quite mastered the social skills necessary to properly contact an executive, or what to say to us to keep our attention. But there are (at least) five things vendors always get wrong. So here’s some free advice… 1.… Continue reading Five Things Vendors Always Get Wrong
Why write an article about productivity apps? Agreed. There’s quite a few articles on apps for work productivity and I’ve read most of them. Over the years. I have probably tested well over 200 productivity apps and furniture combinations to make my home office the most efficient I can, given the small space I have.… Continue reading Productivity Apps I Cannot Work Without