Category: Best Practices

  • Use Adobe Creative Cloud? Watch out for this!

    I am a subscriber to Adobe’s wonderful Creative Cloud service. If you’re not familiar with it, it’s like a furniture rental place—except you’re renting software. For $14.95/month you can have any app they make. For $49.95, any five apps they make. You get free updates and space to store files online (which seems to be…

  • Changes are a comin’

    I’ll be making some useful design changes to this site over the next week. I’m sure you’ve noticed the new branding; it’s actually the Facebook cover photo, and I need to make a full width one that better integrates into the site. I will also be moving the blog portion to a subfolder, so I…

  • Platform Pet Peeves

    Lately I’ve noticed what seems to me to be sloppy user experience design (UXD) in many of the apps I use. If the mistakes were on small, indie apps that lack the budget for a User Experience Designer or an Information Architect, I could let these go (although why are you building apps if you…

  • How to Get on Starbucks Wifi. Every Time.

    I love free Wifi. We all do. Except when we can’t get on. Sometimes their default login page stubbornly refuses to appear. Your friends will tell you, “Oh, just type in Google.com, or any site and the page will pop up.” Except that doesn’t always work. And restarting your browser works about 80% of the…

  • Stop using testimonials. Now.

    I know. All of you marketers out there want to include testimonials on your micro sites, landing pages, online media and Facebook pages. Don’t. I’m begging you not to. “But, Dave! Consumers are more likely to trust another person’s review of a product than what the brand says about itself!” Aha! You said review, not…

  • Why Everyone Leaves Your Site

    While I like this post on bounce rate, I disagree with the author’s statement that bounce rate is simply, “…the most basic expression of dissatisfaction with your site users can give you.” No headline relevance The author missed one reason for bounce rate that may be the most common cause, but few SEO pros write…