Category: Best Practices
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Use Adobe Creative Cloud? Watch out for this!
I am a subscriber to Adobe’s wonderful Creative Cloud service. If you’re not familiar with it, it’s like a furniture rental place—except you’re renting software. For $14.95/month you can have any app they make. For $49.95, any five apps they make. You get free updates and space to store files online (which seems to be…
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Changes are a comin’
I’ll be making some useful design changes to this site over the next week. I’m sure you’ve noticed the new branding; it’s actually the Facebook cover photo, and I need to make a full width one that better integrates into the site. I will also be moving the blog portion to a subfolder, so I…
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How to Get on Starbucks Wifi. Every Time.
I love free Wifi. We all do. Except when we can’t get on. Sometimes their default login page stubbornly refuses to appear. Your friends will tell you, “Oh, just type in Google.com, or any site and the page will pop up.” Except that doesn’t always work. And restarting your browser works about 80% of the…
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Stop using testimonials. Now.
I know. All of you marketers out there want to include testimonials on your micro sites, landing pages, online media and Facebook pages. Don’t. I’m begging you not to. “But, Dave! Consumers are more likely to trust another person’s review of a product than what the brand says about itself!” Aha! You said review, not…