Category: Strategy

  • The Generation Expectation

    The Generation Expectation

    The generation expectation is an in-depth article describing how the generation you were born in affects how you use technology and what you expect it to do Do you know what generation you were born in? Experts argue endlessly about the dates of the various generations. For example, I was born in 1964 which—by most research—puts me right at the beginning of Generation X. But some researchers say I am tail-end Baby Boomer. I personally identify with Gen X far more than Boomers. For the purposes of this article however, let’s use these generally agreed-upon dates:

  • Why I Stopped Speaking at Social Media Conferences

    Why I Stopped Speaking at Social Media Conferences

    WARNING: This post will offend a lot of business professionals—and most of them deserve to be offended. You’ve been warned. The title sounds like professional suicide. I gave up attending conferences few years ago, except in very rare instances. I’ve also stopped speaking (except in my role as lecturer at College for Creative Studies). I’ve […]

  • How Many Marketing Channels is Too Many?

    How Many Marketing Channels is Too Many?

    Marketers are fond of selling multiple marketing channels to their clients… Many of them, however, don’t have a clue about how many marketing channels their clients actually need. It’s actually worse than that. Many agencies are split up with their clients. Sometimes this is by design. Often its because of old silos that refuse to […]

  • Dave Linabury Joins Ann Arbor Digital Marketing Agency as Chief Digital Officer

    Dave Linabury Joins Ann Arbor Digital Marketing Agency as Chief Digital Officer

    Dave Linabury joins Ann Arbor-based agency Ingenex Digital Marketing as its Chief Digital Officer. Ann Arbor-based Ingenex Digital Marketing is pleased to welcome Dave Linabury, an industry leader in software development, social media marketing and digital strategy, to their award-winning team of digital marketing and content marketing professionals. Linabury joins the Ingenex team as the […]