The Generation Expectation
The generation expectation is an in-depth article describing how the generation you were born in affects how you use technology and what you expect it to do Do you know what generation you were born in? Experts argue endlessly about the dates of the various generations. For example, I was born in 1964 which—by most research—puts me right at the beginning of Generation X. But some researchers say I am tail-end Baby Boomer. I personally identify with Gen X far more than Boomers. For the purposes of this article however, let’s use these generally agreed-upon dates:
How Many Marketing Channels is Too Many?
Marketers are fond of selling multiple marketing channels to their clients… Many of them, however, don’t have a clue about how many marketing channels their clients actually need. It’s actually worse than that. Many agencies are split up with their clients. Sometimes this is by design. Often its because of old silos that refuse to […]
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