Generally, when I attend conferences, I learn nothing new. Part of this is me being a seasoned professional nearing 25 years in digital, part is the enormous number of books I read, and part is due to me being a conference speaker as well. I’ve been fortunate enough to see so many other speakers that I usually know what they will talk about.
Part I: Better Bookmark and URL Entry There are numerous speculative articles out about where television is heading, particularly its tenuous but growing relationship with social media. This post is taking a different approach. What will TV itself have to do, from a user and browsing experience to succeed? This is post one of two.… Continue reading What will it take for the Web to work on TV?
While I like this post on bounce rate, I disagree with the author’s statement that bounce rate is simply, “…the most basic expression of dissatisfaction with your site users can give you.” No headline relevance The author missed one reason for bounce rate that may be the most common cause, but few SEO pros write… Continue reading Why Everyone Leaves Your Site
Google+ has an innate advantage over Facebook in its use of Circles. Far too many writers are viewing this as a bad thing, it being anti-social, leading to cliques, etc. I do not hold to this view. Circles allow for one thing Facebook is notoriously poor at: the hyper-targeting of content. If I have a… Continue reading How I’ll be using Google+ for businesses
I love Gmail. Love it, love it, love it. However, despite its amazing internal search capabilities, it’s still sometimes hard to find important email. I’ve been on Gmail since the beta first launched (thanks to my old friend Kevin Fox). As a former Information Architect, I loved the labeling feature and have experimented with labeling… Continue reading Gmail Labels Saved My Life