Generally, when I attend conferences, I learn nothing new. Part of this is me being a seasoned professional nearing 25 years in digital, part is the enormous number of books I read, and part is due to me being a conference speaker as well. I’ve been fortunate enough to see so many other speakers that I usually know what they will talk about.
WARNING: This post will offend a lot of business professionals—and most of them deserve to be offended.
Deliberating deluding the public through shady advertising practices is one of the reasons advertising is consistently one of the least respected industries.