Tag: marketing
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Time for a new habit
Generally, when I attend conferences, I learn nothing new. Part of this is me being a seasoned professional nearing 25 years in digital, part is the enormous number of books I read, and part is due to me being a conference speaker as well. I’ve been fortunate enough to see so many other speakers that…
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Why I Stopped Speaking at Social Media Conferences
WARNING: This post will offend a lot of business professionals—and most of them deserve to be offended. You’ve been warned. The title sounds like professional suicide. I gave up attending conferences few years ago, except in very rare instances. I’ve also stopped speaking (except in my role as lecturer at College for Creative Studies). I’ve…
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False Arrow Image Galleries are Black Hat
Deliberating deluding the public through shady advertising practices is one of the reasons advertising is consistently one of the least respected industries. False Arrow Image Galleries are Black Hat One online tactic that I find particularly disturbing is the use of false image gallery arrows. Most meme and viral sites now have image galleries of…
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Five Things Vendors Always Get Wrong
Hi Vendors! I love meeting vendors and startup founders. I really do. But (most of) you haven’t quite mastered the social skills necessary to properly contact an executive, or what to say to us to keep our attention. But there are (at least) five things vendors always get wrong. So here’s some free advice… 1.…
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How to keep customers loyal
Korg is a synthesizer/effects pedal company that’s been around for decades. While they’ve always had great products, they never got the media attention of Roland or Moog. But that’s been changing fast. Korg has been killing the competition lately with great digital products and brilliant marketing ideas. Last year, they put out the iElectribe, a…