Why Everyone Leaves Your Site

While I like this post on bounce rate, I disagree with the author’s statement that bounce rate is simply, “…the most basic expression of dissatisfaction with your site users can give you.” No headline relevance The author missed one reason for bounce rate that may be the most common cause, but few SEO pros write about it: What the user sees on your site may not match the expectation given by the ad banner they clicked on.