Tag: strategy

  • How Many Marketing Channels is Too Many?

    How Many Marketing Channels is Too Many?

    Marketers are fond of selling multiple marketing channels to their clients… Many of them, however, don’t have a clue about how many marketing channels their clients actually need. It’s actually worse than that. Many agencies are split up with their clients. Sometimes this is by design. Often its because of old silos that refuse to […]

  • How I’ll be using Google+ for businesses

    Google+ has an innate advantage over Facebook in its use of Circles. Far too many writers are viewing this as a bad thing, it being anti-social, leading to cliques, etc. I do not hold to this view. Circles allow for one thing Facebook is notoriously poor at: the hyper-targeting of content. If I have a […]