How I’ll be using Google+ for businesses

Google+Google+ has an innate advantage over Facebook in its use of Circles.
Far too many writers are viewing this as a bad thing, it being anti-social, leading to cliques, etc. I do not hold to this view.

Circles allow for one thing Facebook is notoriously poor at: the hyper-targeting of content.

If I have a product with say, three vastly different audience segments, I may choose to do generic, bordering-on-bland messaging that appeals to all of them, or I may opt to write audience-specific messaging with their unique needs in mind.

Circles allow us to message in precisely this way.

Instead of creating Circles like “Fans”, “Influencers” or “Brand Ambassadors” which will be the unfortunate recommendation of many a social media agency, we should create Circles based on audience segmentation and personas.

Now that’s hyper-targeting your content.

By Dave Linabury

I am a branding strategist and digital miscreant. I have consulted for CEOs, CMOs, universities and conferences all over the world. I teach, drink coffee, read a lot and miss the '80s. I am the Director of Strategy for Element5.


  1. Assuming you’re referring to how one categorizes their own circles, how do I know if those targeted individuals actually read my posts? Or are you referring to ideas for generating content based on how one has formed their circles?

    1. No one knows what circle you’ve placed them in, Catherine. Only that you’ve been “Accepted and placed in a circle”. So a lot of people are making circles out of politeness for people who aren’t even acquaintances like an “I don’t know you” circle. They don’t know what circle they are in but send content to that circle and they will get it, and only that circle.

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